TY  - BOOK
AU  - Stielstra,Greg
TI  - PyroMarketing: the four-step strategy to ignite customer evangelists and keep them for life 
SN  - 0060776706
PY  - 2005///
CY  - New York
PB  - Harper Business
KW  - Marketing
N1  - Includes bibliographical references (p. 231-238); Open access
ER  -