Kotler, Phillip. <br/><br/>
Principles of marketing / 
Phillip Kotler, Gary Armstrong. 
 - 11th ed. 
 - Upper Saddle River, NJ :  Prentice-Hall,  2005. 
 - xx, 651p ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Open access. 
<br/><br/><label>ISBN: </label>0131469185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.