Randall, Geoffrey. <br/><br/>
Principles of marketing / 
Geoffrey Randall. 
 - 2nd ed. 
 - London :  Thomson Learning,  2001. 
 - xviii, 310 p. ;  28 cm. 
 - Principles of management series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Open access. 
<br/><br/><label>ISBN: </label>1861526687 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.