TY  - BOOK
AU  - Schmiffman,Leon G.
AU  - Kanuk,Leslie Lazar jtauthor
TI  - Consumer behavior
SN  - 0130491756
PY  - 2004///
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references and indexes; Open access
ER  -