McDaniel, Carl D. <br/><br/>
Marketing research essentials / 
Carl McDaniel Jr., Roger Gates. 
 - 6th. 
 - Hoboken, NJ :  John Wiley,  c2008. 
 - xii, 493p :  ill ;  26cm + CD-ROM (4 3/4 in.) 
 - SPSS for Windows .
<br/><br/> Includes SPSS student software version 15.0 for Windows. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Open access. 
<br/><br/><label>ISBN: </label>9780470131985 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.