Boone, Louise. <br/><br/>
Contemporary marketing. 

 - 2009 edition. 
 - Mason :  Thomson/South-Western,  2009. 
 - iv, 664 p :  ill ;  28 cm. 
<br/><br/>includes bibliographical refernces and index. 
<br/><br/> Open. 
<br/><br/><label>ISBN: </label>0324580215 
<br/><br/><label>Subjects--Personal Names: </label><br/>Kurtz, David L jt auth.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.