Fill, Chris. <br/><br/>
Marketing communications :  contexts, strategies, and applications / 
Chris Fill. 
 - 4th ed. 
 - New York :  Pearson Education LTD,  2005. 
 - xxxvii, 911 p. :  Col.ill ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273687727 (alk. paper) 
<br/><br/><label>LCCN: </label>2005048672 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing channels.<br/>Sales promotion.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .F55 2005 
<br/><br/><label>Dewey Class. No.: </label>658.8/02