TY  - BOOK
AU  - Fill,Chris
TI  - Marketing communications: contexts, strategies, and applications 
SN  - 0273687727 (alk. paper)
AV  - HF5415.123 .F55 2005
U1  - 658.8/02 22
PY  - 2005///
CY  - New York
PB  - Pearson Education LTD
KW  - Communication in marketing
KW  - Marketing channels
KW  - Sales promotion
N1  - Includes bibliographical references and index
ER  -