Du Plessis, Erik. <br/><br/>
The advertised mind  groundbreaking insights into how our brains respond to advertising 
Erik Du Plessis 
 - Philadelphia  Kogan Page  c2008 
 - xxiv, 232p  ill.  24cm 
<br/><br/> Inicludes bibliographical references (p. [221]-226) and index 
<br/><br/>"First published in Great Britain and the United States in 2005 by Millward Brown and Kogan Page Limited" 
<br/><br/><label>ISBN: </label>9780749450243 
<br/><br/><label>LCCN: </label>2008005803 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects.<br/>Advertising--Research.<br/>Human information processing--Research.