TY - BOOK AU - Scott,David Meerman TI - The new rules of marketing & pr: how to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly SN - 9780470379288 PY - 2009/// CY - Hoboken PB - John Wiley and Sons KW - Public relations KW - Marketing KW - Advertising N1 - includes index; Open ER -