TY  - BOOK
AU  - Scott,David Meerman
TI  - The new rules of marketing & pr: how to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly
SN  - 9780470379288
PY  - 2009///
CY  - Hoboken
PB  - John Wiley and Sons
KW  - Public relations
KW  - Marketing
KW  - Advertising
N1  - includes index; Open
ER  -