TY  - BOOK
AU  - Gardner,Andrea
TI  - 30 second seduction: how advertisers lure women through flattery, flirtation, and manipulation 
SN  - 9781580052122
AV  - HF5415.33.U6 G34 2008
U1  - 659.101/9 22
PY  - 2008///
CY  - Berkeley, CA
PB  - Seal Press, Distributed by Publishers Group West
KW  - Women consumers
KW  - United States
KW  - Women in advertising
KW  - Marketing
N1  - Includes bibliographical references (p. 273-280); The scholar -- The best friend -- The fan -- The player -- The show-off -- The dreamboat -- The romantic -- The sneak -- The fence mender -- Epilogue
ER  -