TY  - BOOK
AU  - Du Plessis,Erik
TI  - The advertised mind: groundbreaking insights into how our brains respond to advertising
SN  - 9780749450243
PY  - 2008///
CY  - Philadelphia
PB  - Kogan Page
KW  - Advertising
KW  - Psychological aspects
KW  - Research
KW  - Human information processing
N1  - Inicludes bibliographical references (p. [221]-226) and index; "First published in Great Britain and the United States in 2005 by Millward Brown and Kogan Page Limited"
ER  -