Customer relationship management :  a global perspective / 
by Gerhard Raab ... [et al.]. 
 - Aldershot, Hampshire, England ;  Burlington, VT :  Gower,  c2008. 
 - ix, 204 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780754671565 (alk. paper) 
<br/><br/><label>LCCN: </label>2007046694 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .C83625 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8/12