West, Douglas C. <br/><br/>
Strategic marketing :  creating competitive advantage / 
Douglas West, John Ford and Essam Ibrahim. 
 - 2nd ed. 
 - New York :  Oxford University Press,  2010. 
 - xxvi, 585p. 24cm :  ill. 
<br/><br/>Machine generated contents note: -- Part A: Introduction  -- 1. Overview and Strategy Blueprint -- 2. Marketing Strategy: Analysis and Perspectives -- Part B: Where are we now? -- 3. Environmental & Internal Analysis: Market Information & Intelligence, Financial Analyses -- Part C: Where do we want to be? -- 4. Strategic Marketing Decisions, Choices & Mistakes -- 5. Segmentation, Targeting & Positioning Strategies -- 6. Branding Strategies -- 7. Relational & Sustainability Strategies -- Part D: How will we get there?  -- 8. Product Innovation & Development Strategies -- 9. Service Marketing Strategies -- 10. Pricing & Distribution Strategies -- 11. Marketing Communications Strategies -- 12. E-Marketing Strategies -- 13. Social and Ethical Strategies -- Part E: Did we get there? -- 14. Strategy Implementation, Control & Metrics 
<br/><br/><label>ISBN: </label>9780199556601 (pbk.) 
<br/><br/><label>LCCN: </label>2010001522 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .W47 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8/101