Dwyer, F. Robert. <br/><br/>
Business marketing:  connecting strategy, relationships, and learning 
F. Robert Dwyer, John F. Tanner, Jr 
 - 4th ed. 
 - Boston  McGraw-Hill Irwin  c2009 
 - xxv, 678 p.  ill  27 cm 
<br/><br/> Includes bibliographical references (p. 653-661) and index 
<br/><br/><label>ISBN: </label>9780073529905 
<br/><br/><label>LCCN: </label>2007049241 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.