TY  - BOOK
AU  - Dwyer,F.Robert
AU  - Tanner, John F,
TI  - Business marketing: connecting strategy, relationships, and learning
SN  - 9780073529905
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
N1  - Includes bibliographical references (p. 653-661) and index
ER  -