Kerin, Roger A. <br/><br/>
Marketing / 
Roger A. Kerin, Steven W. Hartley, William Rudelius. 
 - 9th ed. 
 - New York :  McGraw-Hill/Irwin,  c2009. 
 - xlvii, 742 p. :  col. ill., col. maps ;  29 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references (p. 673-700) and indexes. 
<br/><br/><label>ISBN: </label>0072828803 (text : alk. paper) 0073080152 (pkg. : alk. paper) 
<br/><br/><label>LCCN: </label>2004065542 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M29474 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8