McEnally, Martha. <br/><br/>
Cases in consumer behavior / 
Martha McEnally. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2002. 
 - 58 p. :  ill. ;  27 cm. 
<br/><br/> Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780130665591 
<br/><br/><label>LCCN: </label>91031026  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Case studies.<br/>Consumers--United States--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .T66 1992 
<br/><br/><label>Dewey Class. No.: </label>658.8/342