TY  - BOOK
AU  - McEnally,Martha
TI  - Cases in consumer behavior
SN  - 9780130665591
AV  - HF5415.32 .T66 1992
U1  - 658.8/342 20
PY  - 2002///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Consumer behavior
KW  - Case studies
KW  - Consumers
KW  - United States
N1  - Includes bibliographical references
ER  -