Markin, Rom J. <br/><br/>
Consumer behavior :  a cognitive orientation / 
Rom J. Markin. 
 - New York :  Macmillan,  1974 
 - xii, 576 p. ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/> Open access. 
<br/><br/><label>ISBN: </label>0023761105 
<br/><br/><label>LCCN: </label>737346  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers.<br/>Consumption (Economics)