TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning, and control 
SN  - 0135573890
PY  - 1972///
CY  - Englewood Cliffs
PB  - N. J. Prentice-Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references; Open access
ER  -