Rewoldt, Stewart Henry,  1922- <br/><br/>
Introduction to marketing management :  text and cases / 
Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw. 
 - 3rd ed. 
 - Homewood Cliffs :  R. D. Irwin,  1977 
 - xv, 755 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> Open access. 
<br/><br/><label>ISBN: </label>0256019282 
<br/><br/><label>LCCN: </label>7624277  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing management--Case studies.