TY  - BOOK
AU  - Rewoldt,Stewart Henry
AU  - Scott,James Dacon,joint author
AU  - Warshaw,Martin R.,joint author
TI  - Introduction to marketing management: text and cases 
SN  - 0256019282
PY  - 1977///
CY  - Homewood Cliffs
PB  - R. D. Irwin
KW  - Marketing
KW  - Management
KW  - Marketing management
KW  - Case studies
N1  - Includes bibliographical references and indexes; Open access
ER  -