TY  - BOOK
AU  - Wilson,R.M.S.
ED  - Institute of Marketing.
ED  - CAM Foundation.
TI  - Management controls and marketing planning
SN  - 0434922668
PY  - 1979///
CY  - London
PB  - Heinemann
KW  - Marketing
KW  - Management
N1  - Bibliography: p. 201-217; Includes index; Open access
ER  -