Jolson, Marvin A. <br/><br/>
Quantitative techniques for marketing decisions / 
Marvin A. Jolson and Richard T. Hise. 
 - New York :  Macmillan,  1973 
 - xi, 238 p. :  illus. ;  24 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/> Open access. 
<br/><br/><label>LCCN: </label>72190155  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Mathematical models.<br/>Marketing--Simulation methods.