Marketing educator's Conference, Hartford, 1977: Contemporary marketing thought :  1977 educator's proceedings / 
edited by Barnett A. Greenberg and Danny N. Bellenger. 
 - Chicago :  American Marketing Association,  1977 
 - xi, 559 p. ;  28 cm. 
 - American marketing association ;  no. 41 .
 - American marketing association. .
<br/><br/> Papers presented at the symposium sponsored by the American marketing association and held Aug. 7-19, 1977. 
<br/><br/>Includes bib. and index. 
<br/><br/> Open access. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Congresses.