Readings in basic marketing / 
edited by E. Jerome McCarthy, John F. Grashoff, Andrew A. Brogowicz. 
 - Rev. ed. 
 - Homewood, Ill. :  R. D. Iewin,  1978 
 - viii, 427 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/> Open access. 
<br/><br/><label>ISBN: </label>0256020507 
<br/><br/><label>LCCN: </label>7852940  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Addresses, essays, lectures.