Hill, Roy Wells.

Organisational buying behaviour : the key to more effective selling to industrial markets / Roy W. Hill and Terry J. Hillier. - London : Macmillan, 1977 - xii, 212 p. : ill. ; 23 cm.

Bibliography: p. 186-208. Includes index.

Open access.

0333215109

77368721


Purchasing.
Marketing.