TY  - BOOK
AU  - Jain,Subhash C.
TI  - Research froniters in marketing: Dialogues and directions: 1978 educators Conference proceedings 
SN  - 0877571090
PY  - 1978///
CY  - Chicago
PB  - American Marketing Association
KW  - Marketing research
KW  - United States Congresses
N1  - Includes bibliographies and index; Closed
ER  -