Marketing :  an introduction / 
Philip Kotler, Gary Armstrong. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c2009. 
 - 641p. :  col. ill. ;  27 cm. 
<br/><br/> "Portions of this book first appeared in Principles of marketing, 3rd ed."--T.p. verso. 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>9780135153109 
<br/><br/><label>LCCN: </label>86022486  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K625 1987 
<br/><br/><label>Dewey Class. No.: </label>658.8