TY  - BOOK
AU  - Olins,Wally
TI  - The corporate personality: an inquiry into the nature of corporate identity 
SN  - 0831717807
PY  - 1978///
CY  - New York
PB  - Mayflower Books
KW  - Corporate image
KW  - Management
KW  - Public relations
N1  - Open access
ER  -