Backett, Donald W., 1945-

Franchising : the state of the art / Donald W. Hackett. - Chicago : American Marketing Association, 1977. - v, 67 p. ; 23 cm. - American Marketing Association Monograph series. .

Bibliography: p.63-67.

Open access.

0877571015


Franchises (Retail trade)--United States.
Franchises (Retail trade)--Management.