TY  - BOOK
AU  - Backett,Donald W.
TI  - Franchising: the state of the art 
SN  - 0877571015
PY  - 1977///
CY  - Chicago
PB  - American Marketing Association
KW  - Franchises (Retail trade)
KW  - United States
KW  - Management
KW  - lcsh
N1  - Bibliography: p.63-67; Open access
ER  -