Maxwell, Sarah, 1938-

The price is wrong : understanding what makes a price seem fair and the true cost of unfair pricing / Sarah Maxwell. - Hoboken, N.J. : John Wiley & Sons, c2008. - xv,240 p. cm : 25 cm.

Includes bibliographical references and index.

9780470139097 (cloth)

2007032153


Prices.
Pricing.

HB221 / .M416 2008

338.4/3