Maxwell, Sarah, 1938- The price is wrong : understanding what makes a price seem fair and the true cost of unfair pricing / Sarah Maxwell. - Hoboken, N.J. : John Wiley & Sons, c2008. - xv,240 p. cm : 25 cm. Includes bibliographical references and index. ISBN: 9780470139097 (cloth) LCCN: 2007032153 Subjects--Topical Terms: Prices.Pricing. LC Class. No.: HB221 / .M416 2008 Dewey Class. No.: 338.4/3