TY  - BOOK
AU  - Maxwell,Sarah
TI  - The price is wrong: understanding what makes a price seem fair and the true cost of unfair pricing 
SN  - 9780470139097 (cloth)
AV  - HB221 .M416 2008
U1  - 338.4/3 22
PY  - 2008///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Prices
KW  - Pricing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0741/2007032153-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0741/2007032153-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0806/2007032153-b.html
ER  -