TY  - BOOK
AU  - Linton,Ian
AU  - Morley,Kevin,jtauthor
TI  - Integrated marketing communication
SN  - 0750619384
PY  - 1995///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Communication in marketing
KW  - Advertising media planning
N1  - Includes index; Open
ER  -