Wheeler, Alina. <br/><br/>
Designing brand identity :  a complete guide to creating, building and maintaining strong brands / 
Alina Wheeler. 
 - 2nd ed. 
 - Hoboken, N.J. :  John Wiley,  c2006. 
 - vii, 280 p. :  col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references (p. 270-271) and index. 
<br/><br/><label>ISBN: </label>0471746843 (cloth) 
<br/><br/><label>Subjects--Personal Names: </label><br/>-
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Branding (Marketing)<br/>Trademarks--Design.<br/>Advertising--Brand name products.