Fleming, Malcolm L. <br/><br/>
Instructional message design :  principles from the behavioral sciences / 
Malcolm Fleming and W. Howard Levie. 
 - Englewood Cliffs :  Educational Technology Publications,  1978. 
 - xvii, 289 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/> Open access. 
<br/><br/><label>ISBN: </label>0877781044 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Instructional systems--Design.