TY  - BOOK
AU  - Fleming,Malcolm L.
AU  - Levie,W.Howard,joint author
TI  - Instructional message design: principles from the behavioral sciences 
SN  - 0877781044
PY  - 1978///
CY  - Englewood Cliffs
PB  - Educational Technology Publications
KW  - Instructional systems
KW  - Design
N1  - Includes bibliographies and indexes; Open access
ER  -