Kirp, David L. <br/><br/>
Shakespeare, Einstein, and the bottom line :  the marketing of higher education / 
David L. Kirp. 
 - Cambridge, Mass :  Harvard University Press,  c2003. 
 - vi, 328p ;  24cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Open access. 
<br/><br/><label>ISBN: </label>0674016343 
<br/><br/><label>LCCN: </label>2003049914 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Universities and colleges--United States.--Marketing.<br/>Education, Higher--Public relations--United States.