TY  - BOOK
AU  - Kirp,David L.
TI  - Shakespeare, Einstein, and the bottom line: the marketing of higher education 
SN  - 0674016343
PY  - 2003///
CY  - Cambridge, Mass
PB  - Harvard University Press
KW  - Universities and colleges
KW  - United States
KW  - Marketing
KW  - Education, Higher
KW  - Public relations
N1  - Includes bibliographical references and index; Open access
ER  -