Broadcast programming :  the current perspective / 
edited by Charles clift Ii and Archie Greer. 
 - 6the 
 - Washington DC :  University Press of America,  1980. 
 - 243 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliography. 
<br/><br/> Open. 
<br/><br/><label>ISBN: </label>0819114294 
<br/><br/><label>LCCN: </label>808127  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Broadcasting--United States--Planning--Addresses, essays, lectures.<br/>Radio programs--United States--Rating--Addresses, essays, lectures.<br/>Television programs--United States--Rating--Addresses, essays, lectures.