TY  - BOOK
AU  - Clift,Charles
AU  - Greer,Archie
TI  - Broadcast programming: the current perspective 
SN  - 0819114294
PY  - 1980///
CY  - Washington DC
PB  - University Press of America
KW  - Broadcasting
KW  - United States
KW  - Planning
KW  - Addresses, essays, lectures
KW  - Radio programs
KW  - Rating
KW  - lcsh
KW  - Television programs
N1  - Includes bibliography; Open
ER  -