TY - BOOK AU - Clift,Charles AU - Greer,Archie TI - Broadcast programming: the current perspective SN - 0819114294 PY - 1980/// CY - Washington DC PB - University Press of America KW - Broadcasting KW - United States KW - Planning KW - Addresses, essays, lectures KW - Radio programs KW - Rating KW - lcsh KW - Television programs N1 - Includes bibliography; Open ER -