Kerin, Roger A. <br/><br/>
Marketing :  the core / 
Roger A. Kerin, Steven W. Hartley, William Rudelius. 
 - 2nd ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2007. 
 - xxxiii, 425, G5, CN16, CR2, I28 p. :  ill. (chiefly col.), col. map ;  28 cm. 
<br/><br/>Includes bibliographical references (p. CN-CN16) and indexes. 
<br/><br/><label>ISBN: </label>0072999896 (alk. paper) 0073215740 9780072999891 9780073215747 
<br/><br/><label>LCCN: </label>2005055463 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K452 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8