Kotler, Philip. <br/><br/>
Strategic marketing for health care organizations:  building a customer-driven health systems 
Philip Kotler, Joel Shalowitz, and Robert J. Stevens 
 - 1st ed. 
 - San Francsisco  Jossey-Bass  c2008 
 - xx, 556p  ill  25cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780787984960 
<br/><br/><label>LCCN: </label>2007049548 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Medical care--Marketing.--United States<br/>Marketing of Health Services--United States.--Methods<br/>Consumer Satisfaction--United States.