TY  - BOOK
AU  - Baran, Stanley J.
AU  - Davis, Dennis K.
TI  - Mass communication theory : : foundations, ferment, and future
SN  - 9780495902904
PY  - 2012///
CY  - Australia : 
PB  - Wadsworth Cengage Learning, cop. 
KW  - Mass media -- Philosophy.
KW  - Mass communication
N1  - Includes bibliographical references and index
ER  -