Banda, Serah <br/><br/>
The influence of customer relationship management on customer retention among employees in selected institutions in Blantyre City, Malawi 
by Serah Banda 
 - University of Eastern Africa, Kenya  June 2017 
 - x, 92 leaves  ill.  30 cm. 
<br/><br/> A thesis submitted to the Department of Management School of Business University of Eastern Africa, Baraton. In partial fulfillment for the Degree of Master of Business Administration (Marketing) by Band, Serah, June 2017 
<br/><br/>Includes bibliographical references 
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<br/><br/><label>Subjects--Topical Terms: </label><br/> Customer relations -- Management.<br/> Customer relations -- customer retention -- Malawi -- Thesis