TY  - BOOK
AU  -  Doole, Isobel
AU  - Lowe, Robin
TI  - International marketing strategy: analysis, development and implementation
SN  - 9781844800254
PY  - 2004///
CY  - London
PB  - Thomson Learning
KW  - Export marketing -- Management.
KW  - Export marketing -- Management -- Case studies.
KW  - Management
N1  - Include bibliographical references and index
ER  -