TY  - BOOK
AU  - Quelch,John A.
AU  - Quelch,John A.
AU  - Bartlett,Christopher A.
TI  - Global marketing management: a casebook
SN  - 0324322844 (alk. paper)
AV  - HF1416 .G56 2006
U1  - 658.8/4 22
PY  - 2006///
CY  - Mason, OH
PB  - Thomson/South-Western
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references
ER  -