Kerin, Roger A. <br/><br/>
Marketing / 
Roger A. Kerin, Steven W. Hartley, William Rudelius. 
 - 9th ed. 
 - Boston :  McGraw-Hill/IRWIN,  c2009. 
 - xlvii, 742 p. :  col. ill., map, charts ;  29 cm. 
 - Mcgraw-Hill/Irwin series in marketing .
<br/><br/> Previous ed. entered under title.  Includes index. 
<br/><br/><label>ISBN: </label>9780073404721 (alk. paper) 0073404721 (alk. paper) 9780077265892 (looseleaf ed.) 0077265890 (looseleaf ed.) 
<br/><br/><label>LCCN: </label>2008002053 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M29474 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8